Direct mail postcards are still very much alive and effective

Direct mail postcards are still very much alive and effective. Even SEO experts agree! They remain a great way to reach your audience, grab their attention and provide them with a compelling message or offer. In 2016, the Data and Marketing Association found that direct mail customer response rates increased by 43 percent. In a world where so many brand interactions are digital, customers enjoy receiving things they can actually hold and touch.

If you are considering custom postcard design services, you’re on the right track. Here are the top reasons why this form of offline marketing is still very much alive and well.

Direct mail postcards are more memorable.

With so many advertisements on Google, it’s no surprise that younger generations have learned to tune them out. This means that you could be paying for ad space and not even getting the visibility! However, people are less bombarded by physical mail, so they are more willing to receive it. Plus, having something physical creates a stronger emotional response, leading to improved brand memory.

Customers find direct mail easy to understand.

It takes less brainpower to understand direct mail marketing. There are several reasons for this, including supporting pictures, vibrant colors and textures and tangible experiences. Marketing campaigns are successful when they resonate with an audience, and direct mail postcards make this happen. Be sure to choose the best online postcard printing for exceptional quality.

Direct mail response rates are better than digital rates.

According to the Direct Marketing Association, direct mail has a 4.4 percent response rate, compared to digital’s rate of just 0.12 percent. It’s clear that physical mail is the winner. You can reach a targeted audience and create brand experiences with refreshing offers or interactive elements. This strong channel works well when combined with a digital strategy.

You can target a select audience.

Targeting on social media is easy, so you don’t have to worry about wasting your ad dollars on people who won’t convert. But, direct mail postcards can be targeted just as easily. You can leverage your email lists or target people based on specific geographic locations. This allows you to send mail to the people you want and preserve your budget.

Tracking your results is possible.

Another thing you can do just as easily with direct mail postcards as you can with online ads is track their results. While there is no automatic way to do this, there are a few tricks that will help you out. For example, you can include a special offer (e.g., discount code, free item) that is exclusive to the postcard. Track how many people take advantage of the offer, and this tells you how successful your campaign was.

In short, direct mail postcards are still effective and helping businesses to grow. They create unique experiences for customers, plus allow brands to target, track and measure their results. The best part is, postcard printing in NYC is economical and can help you stay within your budget. To create direct mail postcards of your own, visit 1800 Postcards today.

How to Use Flyers for Promoting Special Events

Do you have a special event that you want to promote? An efficient, cost-effective way to do this is by handing out flyers. Getting started is simple. All you need is a creative design, a flyer printing company and a distribution strategy. For added exposure, combine your printed flyers with social media. Everyone will be talking about your event! 

Whether you have an upcoming event, sale or fundraiser, here are a few tips for using flyers for promotional purposes. 

Target a Select Audience 

As with other forms of advertising, your flyers should be marketed to a select group of people. Keep this audience in mind when designing the flyer. What should the flyer look like? What should it say? What will entice your customers to take action? You can also hand out the flyers to a targeted geographic audience. 

Apply Creative Touches 

You can be as creative as you want when choosing graphics, colors and fonts. You want your flyer to stand out, after all. Flyers can also be printed in glossy, silk or matte finishes. Best of all, flyers are tangible. When a person holds your flyer, half of your objective is accomplished. The second half depends on them taking action. 

Use a Professional Flyer Printing Company 

Don’t let a great design and incentive be ruined by poorly printed flyers. Choose affordable flyer printing that offers full color printing, custom finishing, die cut options and superior presses. A good printing company will also assist with the design and offer various sizes, colors, paper types and finishings. 

Turn the Flyer into a Coupon 

People are more likely to act if the flyer has an incentive. The best way to do this is by turning the flyer into a coupon, voucher or code that can be used for your event. Not only will this increase traffic to your event, but also you can measure the impact of your direct marketing campaign. 

Inform Your Audience 

Unlike social media where characters are limited, you can include all important info on your flyer. Make sure you cover all the details so that customers are not left with questions. If you want to include more information about your event, consider adding a QR code or web address where people can go for additional details. 

Create a Distribution Strategy

Flyers are versatile and can be distributed using a variety of distribution channels. For example, you can go door to door in a certain geographic location or hand out flyers at an event. If you plan on distributing flyers in a public place, contact your city government office to ask about any restrictions. 

Flyers are versatile, economical and effective. To design a flyer for an upcoming event, contact 1800Postcards. We specialize in the design and printing of customer flyers for all types of marketing campaigns. 

How to Use Your Business Brochure as a Marketing Tool

Using your business brochure as a marketing tool is one of the best ways to maximize your efforts and ROI. By working with professional brochure design and printing services, you can create a versatile marketing tool that informs customers of your products and services.

Below are some of the ways to use your brochures as effective and captivating marketing tools. 

Include Them in a Marketing Kit 

Brochures work great in media kits or promotional giveaways. You can tuck them into your kit so that the recipient has an easy way to learn more about the products and services you sell. When combined with a tangible item, such as a t-shirt or water bottle, it makes the brochure even more useful because the recipient can find more things they like. 

Hand Them Out at Networking Events 

Whether you’re attending a trade show or networking event, bring your custom business brochures along. It’s not necessary to hand them out to everyone, but you can give them to the prospects who seem most interested in your products. The bright, colorful images and product descriptions can quickly turn a lead into a customer. 

Showcase Them in Your Lobby 

If you have a lobby or waiting area, place a stack of business brochures on a small table. This way, customers can look through the brochure while they wait. To expand your presence, consider local businesses and organizations that will be happy to share your pamphlets with their own customers. 

Combine Them with Coupons 

People love getting great deals, so use one of the sections of your brochure for coupons and special offers. Pizza places do this all the time. They attach a brochure to each pizza order to share their menu, specials and coupons. This is an effective way to guarantee return customers while also upselling and cross-selling other menu items. 

Mail Them Out and Share Your Story 

Since there are many rules to hanging informational flyers on people’s doors, you’re better off mailing them to a select audience. Share your history, upload an image of your location on Google Maps and add a coupon or special offer. Your brochure will build instant connections with the people in your community. 

Business brochures have a lot to offer. By incorporating them into your marketing campaigns, you can maximize ROI. To learn more about affordable, high quality brochure printing in NYC, contact 1800 Postcards today. 

5 Creative Ideas for Making Your Business Card Stand Out

Are you looking for ways to make your business cards stand out? This is the perfect place to invest your efforts, as prospects do take home your business cards and spend time looking at them. By making your business cards fun, creative and engaging, you can capture more prospects and differentiate yourself from competitors.

Here are five creative ideas that will get your business cards a second look.

1. Choose a stronger paper weight. 

Many people get deals on their cards when they buy in bulk, but what they don’t realize is they’re also sacrificing paper quality. Bulk business cards are often printed on cheaper, thinner paper, and this can hurt the image of your company. Instead, choose the best business card printing in NYC to get sturdy, quality paper. 

2. Pick a unique card shape. 

Another way to draw attention to your business cards is by choosing something other than a rectangular shape. Depending on your industry, you may have a lot of options for creative silhouettes, such as deli sandwiches for restaurants and beer bottles for breweries. For affordable business card printing, consider rounded edges in place of a custom shape. 

3. Leave room for personal touches. 

Imagine sending a contact home with a short personal note. What a great way to start a conversation outside the event. Luckily, this can be done by leaving a few blank lines on the back of your cards. Other ideas to put on the card include a map to your physical location, a QR code or links to your social channels. 

4. Select a different surface texture. 

When you custom design your business card, consider the subtle but effective options for texture. Some online business card printing services will do this for a slight upcharge, and it can make a world of a difference in how people perceive your brand. Options include foil accents, textured surfaces and glossy and silk covers. 

5. Turn it into a coupon. 

If you really want to make your business card valuable, turn it into a coupon! This is a smart way to accomplish multiple things at once while also driving up traffic and sales. Even if the prospect doesn’t need your service now, they’re likely to keep your card to use in the future. 

Business cards are one of the most effective marketing tools you have because they put your brand directly in the hands of customers. When you add personal touches and double up your card as a coupon, you can get even more attention. For more ideas like this, or to order professional business card printing services, contact 1800 Postcards today.

Questions To Ask When Printing Your Business Card

When it comes time to print a business card, there are important questions to ask your custom printing service. This ensures you cover all your bases and create a business card that is informational, creative and professional.

1800 Postcards takes the time to get to know each client. This helps us print creative business solutions that match our clients’ tone and voice. Here are the most important questions we recommend asking us. We’ll be happy to address them for you!

What will the cards be printed on?

There is a big difference between flimsy paper and sturdy, high-class material. You definitely get what you pay for when it comes to business card printing, so consider the image you want to present to prospects. 1800 Postcards has dozens of paper options, ranging from budget-friendly selections to specialty materials with silk or textured covers.

Do you offer full-color printing?

Business cards are your time to shine, so working color into the design is a great way to get noticed. Consider what colors you want on your card and if they can be properly matched. Your business cards are an extension of your business, so they should align perfectly with your other marketing materials.

Can you update or create a new design for me?

What happens when you want a business card but you need a new design? Some online business card printing services have an in-house design team. This means that you can get everything done under one roof – there’s no need to hire an outside graphic designer. This saves time and money, plus guarantees consistency. At 1800 Postcards, we have a staff of professional graphic designers for all your printing design needs.

How quickly will I get my business cards?

You don’t want a printing company sitting on your business cards, so ask how long turnaround times are. This is especially important if you have an upcoming trade show or networking event that you want the cards for. Aside from turnaround times, ask about shipping fees and methods.

What if I’m unhappy with the end result?

When communication is a top priority, clients are almost always satisfied. 1800 Postcards keeps in contact with clients so we can achieve exceptional design and print quality. We allow limited revisions to get the design right, and all business cards come with the option for a proof. We can send the proof digitally or through physical mail.

Business cards remain an excellent way to promote your business, connect with customers and build trust. For high-quality, affordable business card printing, contact 1800 Postcards today. 

4 Common Postcard Marketing Mistakes to Avoid

Postcards are the most economical form of direct mail today. They are simple to create and have a high response rate, mostly because the message is easy to absorb. Even if the recipient decides they are not interested in the offer, they still read the message. This warms them up to your brand and makes them more willing to work with you in the future. 

Knowing how easy it is to grasp your message, it’s important to realize that mistakes are easily noticed as well. It’s important to avoid common mistakes to protect your business’ reputation and ensure you keep a trustworthy image. Below are four common postcard mistakes to avoid at all costs. 

Mistake #1. Not targeting the right people. 

To launch an effective direct mail postcard printing campaign, you must have a solid mailing list. You can then segment your list to ensure your postcards are being sent to the right customers. 

Building a strong direct mail list takes time, but it’s worth it. As you acquire more names and addresses, you can expand your reach by sending out highly targeted news and offers. Below are a few ways to get started with a list of your own. 

  • Examine the contact information you already have 
  • Create high-quality content that can be downloaded in exchange for an address 
  • Collect physical addresses at networking events 
  • Hold a drawing to people who drop their address in a bowl at your work 
  • Regularly update your mailing list 

Mistake #2. Not including a compelling offer.

Sometimes, businesses use postcards as a sales pitch. We suggest not doing this for a couple of reasons. First, there isn’t enough room on a postcard to effectively share your sales pitch. This real estate should be used for more important messages. 

Second, postcards should grab the recipient’s attention and get them to complete an action, such as visiting your store’s grand opening or using a coupon. Be sure to include an offer that is time-sensitive and enticing. Also, include your physical location and website URL so people can easily find you. 

Mistake #3. Not using automated software. 

These days, automated software makes it easy to streamline the printing and delivery process. This makes running direct mail campaigns fast and easy – perfect for limited time offers and real-time campaigns. 

When selecting a postcard printing service, make sure they are willing to work with your existing mailing list. Those that will generally automate the printing and delivery process, ensuring fast, optimized campaigns. 

Mistake #4. Not mailing at the right times. 

Be sure to follow good mailing practices when sending out your postcards. For example, it’s best to pay slightly more for a first-class stamp, as this produces more replies and qualifies for other perks, such as “return to sender.” This way, you can update your mailing list as needed. 

Also, pay attention to when you’re sending out your postcards. Mondays, Fridays and holidays show less engagement than Tuesdays and Wednesdays. Mail is lighter on these days, so it’s easier for your postcard to stand out. 

Looking to start a postcard campaign for an upcoming event or sale? Contact 1800 Postcards to learn more about our easy, affordable custom postcard design services. It’s time to get your business noticed! 

The Ultimate Guide to Designing Your Business Card

Imagine yourself at a networking event or business meeting. You could give someone your website URL or Twitter handle, or you could give them a stylish and classy business card. What would leave a positive first impression? Our bet: a well-designed business card done by a professional business card printing company.

Whether you own your business or work for a corporation, having professional business cards shows that you are prepared and eager for your next opportunity. To ensure your business card stands out, here are some essential tips to follow. 

Choose your business card shape 

To much surprise, there are more options beyond the traditional rectangle shape. Rectangular business cards remain popular and familiar, so they are still a top seller. But, there are some other options you may want to consider as well. 

Thanks to die-cutting, you can achieve any shape business card you want. Some people opt for rounded corners while others experiment with distinct shapes, such as outlines of the products they sell. Custom business card printing online allows you to print these cards in bulk for added savings. 

Select the size of your card

Business cards tend to be the same sizes so they remain easy to collect and store. In North America, the standard is 3.5 x 2 inches. Keep in mind that this is the finished card size. Because cutting varies, you want to keep all of your valuable information within the “design safe zone” (3.25 x 1.75 inches). 

Add your logo and graphics 

With the shape and size in order, you can start adding the visual elements. Your logo should be the focal point of the card, but there should be some room for other visuals. Remember, you have two sides to work with. For example, you may want to place your logo on one side and your contact information on the other. 

Insert your text 

Your business card is an excellent communication tool, but you don’t want to overstuff it with information. This could be confusing or distracting to your audience. Pick a few elements to add to your card: 

  • Name
  • Company name 
  • Job title 
  • Address 
  • Phone number 
  • Email 
  • Website URL 
  • Social media 
  • Slogan 

Pick your typography

When you know what you want to say, it’s time to decide how it looks. Here are the elements to pay attention to: 

  • Size. Choose a font of at least 8 pts so that your information is clear and legible. 
  • Font. Stick to clean, simple fonts like a sans serif or script font. 
  • Color. Align font colors with your brand colors while also making sure they complement the background color.

Consider a finishing touch 

Finally, consider adding a finishing touch such as embossing, letterpress or foil stamping. These special effects can take your business card to a new level and create lasting impressions between your brand and your audience. 

By working with a professional printing company, you can create the perfect card that represents you and your brand. 1800 Postcards prints custom high-quality postcards in various sizes, papers, and colors. Contact us today to discuss your options for affordable business card printing. 

How to Promote Your Business with Postcards

Looking for creative ways to promote your business while getting the most bang for your buck? Rather than focusing all of your attention on digital marketing, take a step back and consider traditional marketing tactics that deliver high ROI. 

Postcards are fantastic marketing tools that are sent directly to your recipients’ mailboxes. The best part is, there is no barrier between the postcard and your prospect. Add something of value in there, such as a discount code or scratch off, and your receiver will be hooked! 

Before you use custom postcard printing services, you must have a strategy in place. Let’s share the ways that you can promote your business using tangible, personalized postcards. 

Target the Right People 

To get the best results, you need your postcards to reach the right people. You should have your target market clearly defined, but if not, look to your website and social media channels. What does your target customer look like? Using this information, you can customize the postcard to appeal to this demographic. 

Pick an Attractive Design 

The nice thing about postcards is that the recipient sees the message right away. Still, you need a design that is visually appealing, otherwise your postcard might go in the trash! A compelling design at least motivates people to read your message. To create an eye-catching design, you need bright colors, an intriguing logo and a stunning photo. 

Here are a few ways to make your postcard charming: 

  • Use both sides of the postcard 
  • Turn your postcard into a coupon 
  • Choose a unique shape for your postcard 
  • Make your postcard interactive (e.g., “ticket” to an event) 

Choose What You Want to Say 

Your postcard needs a powerful headline that grabs your prospects’ attention. There isn’t a lot of room on a postcard, so make your messaging clear, concise and easy to understand. This might be the first interaction with your company for some, so you want to make the experience positive. Also, choose only one call to action (print it on both sides) so that your prospects know what to do next. 

Connect the Postcard with Online Marketing 

A postcard doesn’t have to be separate from your other online marketing channels. In fact, it should support your digital channels! You can include a QR code on your postcard or ask people to follow you on social media. By doing this, you get more value from your postcards and boost your digital presence. 

Pick a Professional Printing Company 

The last step is to pick the best online postcard printing. Sure, you could print the postcards yourself, but is this really the impression you want to give customers? A professional print company will make sure that your postcards are printed on high quality paper, with vibrant ink and professionally printed images. 

1-800 Postcards offers postcard printing in NYC using the best digital and offset equipment on the market. We can also mail your postcards using our direct mail or EDDM services. Contact us today to learn more about our postcard marketing solutions.