Direct mail postcards are still very much alive and effective. Even SEO experts agree! They remain a great way to reach your audience, grab their attention and provide them with a compelling message or offer. In 2016, the Data and Marketing Association found that direct mail customer response rates increased by 43 percent. In a world where so many brand interactions are digital, customers enjoy receiving things they can actually hold and touch.
If you are considering custom postcard design services, you’re on the right track. Here are the top reasons why this form of offline marketing is still very much alive and well.
Direct mail postcards are more memorable.
With so many advertisements on Google, it’s no surprise that younger generations have learned to tune them out. This means that you could be paying for ad space and not even getting the visibility! However, people are less bombarded by physical mail, so they are more willing to receive it. Plus, having something physical creates a stronger emotional response, leading to improved brand memory.
Customers find direct mail easy to understand.
It takes less brainpower to understand direct mail marketing. There are several reasons for this, including supporting pictures, vibrant colors and textures and tangible experiences. Marketing campaigns are successful when they resonate with an audience, and direct mail postcards make this happen. Be sure to choose the best online postcard printing for exceptional quality.
Direct mail response rates are better than digital rates.
According to the Direct Marketing Association, direct mail has a 4.4 percent response rate, compared to digital’s rate of just 0.12 percent. It’s clear that physical mail is the winner. You can reach a targeted audience and create brand experiences with refreshing offers or interactive elements. This strong channel works well when combined with a digital strategy.
You can target a select audience.
Targeting on social media is easy, so you don’t have to worry about wasting your ad dollars on people who won’t convert. But, direct mail postcards can be targeted just as easily. You can leverage your email lists or target people based on specific geographic locations. This allows you to send mail to the people you want and preserve your budget.
Tracking your results is possible.
Another thing you can do just as easily with direct mail postcards as you can with online ads is track their results. While there is no automatic way to do this, there are a few tricks that will help you out. For example, you can include a special offer (e.g., discount code, free item) that is exclusive to the postcard. Track how many people take advantage of the offer, and this tells you how successful your campaign was.
In short, direct mail postcards are still effective and helping businesses to grow. They create unique experiences for customers, plus allow brands to target, track and measure their results. The best part is, postcard printing in NYC is economical and can help you stay within your budget. To create direct mail postcards of your own, visit 1800 Postcards today.