Direct Mail Campaigns

Keep up the Marketing with Direct Mail

For those companies that have been through tough times before - the lesson learned is that they cannot afford to stop marketing. If they do, and the competition does not, they can loose market share to your competition in a shrinking marketing. That hurts twice.

The Answer is more efficient marketing through direct mail.

Identify your Message

Determine what sets your business apart from the competition and market it like crazy.Use an inexpensive direct mail postcard campaign to get your message to your customers and prospects.

• Identify how you or your product meet a their needs.
• Show how your products and services "save money" for your clients in the long term.
• Run a "Private Sale" only for existing customers
• You can create a referral program that offers something special if an existing customer refers you someone new.

Show Value

In tough times, companies looking to save money will be open to buying from sources that show value, save them time and that can save them money.  If you market your company towards these needs then you can turn a recession into a marketing opportunity that will help recession-proof your business.

Identify Your Prospects

Whether trolling for new customers or marketing your existing client base, identifying your market is easier than you might think. Purchasing lists of prospects based on location and your target demographics is a simple as filling out a few forms. Don't forget about your current clients.  Your best prospects for new revenue might very well come from your existing customers and clients. It is less expensive to keep any existing client than it is to find a new one.

Determine your Campaign Frequency

A direct mail piece that runs once can get you seen, and prospects looking for your service could become customers. But a campaign that continues to target the same prospect list does more. At three mailings, prospects become familiar with your company name and product. At seven mailings, they know your name and products. An effective campaign targets prospect lists over time, increasing the likelihood that you will reach a prospect when they are ready to purchase your product and guaranteeing they think of you if someone else mentions a similar need.