Formulated by Edward Mayer, a charter honoree of the Direct Marketing Hall of Fame, the rule of thumb is that 40% of a campaign's success depends on choosing the right list. Known as the "40-40-20 Rule," another 40% is related to the offer, and the remaining 20% for all other factors. Getting your message to the correct audience generates higher quality leads and increases your ROI.
There are many sources of lists, some of which are better than others for specific needs. In addition to basic demographics such as age, income, house ownership and gender, be sure to ask about selections based on interests, propensity to respond to direct mail offers and purchase behaviors. Business prospects can be targeted based on industry, company size, job title, headquarters versus branch locations, number of years in business and more.
40% of a campaign's effectiveness depends on choosing the right list! By building your own custom list you can easily target the key demographics for your campaign.
By having your own list, you are in control of your marketing efforts - delivering the marketing material when you want. You can also be assured you are using the most accurate data available, that is in compliance with Privacy regulations.
If it's an industry or topic, you can choose it. Some of our most popular lists include, consumer, business, resident and new mover.
After completing your customized list, you can use our direct mail services to deliver your postcards. You will also be able to receive the contact's name, address, city, zip, phone number, gender, location, sales volumes, title and more dependent upon your needs.
