Earth Day 2016
Earth Day was originally started in 1970 as an environmental teach-in. Today, coordinated by Earth Day Network, and celebrated in more than 193 countries, this celebration recognizes the importance of preserving our precious planet. So why should your brand care? Most importantly, what can your company do to promote and market your efforts that will educate the public?
To understand this logic, it’s best to see what larger companies are doing. Take a look at the below initiatives and see how they are helping the planet, educating the public, and saving millions through sustainable practices.
Patagonia extends their outdoor image to their corporate responsibility. This outstanding company promises that three quarters of its materials are “environmentally preferred,” meaning they are recycled, organic or otherwise environmentally sound. They also have been donating 1% of their profits to enviornmental groups since 1985, and also offer two months off with full pay to volunteer for an environmental organization.
West Paw Design
This pet toy company produces environmentally correct products for our small furry friends. Their product line includes dog sweaters made from 76% reclaimed cotton, cat beds from organic hemp and manufactures 100% of its products in the Unites States. They take the environment so seriously that their packaging uses only recycled paper and soy-based inks. What’s friendly for the planet is friendly for our wild creature friends too.
Boxed Water and the National Forest Foundation announced the return of ReTree. They aim to plant more than 200,000 trees this year! They also expect to to plant 1 million by 2020. Not only that, all boxes are made from trees and are 100% recyclable and BPA-free. They ship their boxes flat allowing more product and reducing their footprint; 76% of packaging is made from trees, a renewable resource; and also donate 1% of their total annual revenue to world water relief and reforestation. Good job!
Besides becoming one of the pioneers in the electric car game, Nissan looks to examines every minutia of their business to ensure they’re green. They actually have created their own 2016 Green Program. This initiative is one of the most in-depth, even posting much of their upgrades on the site. Plus who could not love the Nissan Leaf – 100% electric for those conscious about their footprint.
Aside from it’s flat pack furniture (which makes it easier to ship more unites, reducing greenhouse gasses), this Swedish furniture staple for just about everyone has promised to use 100% of its wood from recycled sources by 2020, and use wood from forests certified by the FSC®. On September 1, 2015 Ikea said that all cotton products will come from sustainable sources. This means that the cotton is grown with less water, chemical fertilizer, and pesticide, while increasing profit margins for farmers. Plus they came up with their unique mushroom packaging. Not only that, they have laid out a complete roadmap to their green future on their website.
How is your company celebrating Earth Day? Also, how are you communicating this to your customers? Spreading word about your enviornmental initiatives increases awareness, and attracts like minded people to your business.