Marketing copy is as important as your business plan. Your print marketing copy explains what your business is about, and also becomes the voice of your brand. That’s why it is imperative your voice be consistent across all media – from online too print, your tone should remain the same. Check out the five copy tips below to get the most from your investment.
1. Casual – The copy of your print marketing should be casual, and remain at a basic reading level. This helps the reader easily digest what you have to say, and also helps in making your points concise.
2. Compelling – Your content should be compelling. Put yourself in the readers’ shoes. What would you like to read about? Would you like to hear about the background of the company, or strictly the service?
3. Active voice – All of your print marketing should be in the active voice. This means that the subject and verb relationship is straightforward, and concise. For example, a passive voice would read: “An A+ was given to Jimmy by Professor Steelworth.” An active voice would read: “Professor Steelworth gave Jimmy an A+.”
4. Call to Action – Perhaps the most important part to your brochure is the call to action. It’s what you direct the reader to do upon finishing your piece. Be sure your call to action is definitive, and clear – do you want your customers to call, visit or purchase?
5. Spell check/grammar check – Be sure that all of your copy is proofread. This is extremely important as your printed piece is representing your company. Typos are reflective of your company, and something you want to avoid at all costs.
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