The Printed Brochure: What You Need To Know
There are a wide variety of brochure design options. When deciding what you want to include in your brochure, remember these four components:
Brochure Layout – It must be easy-to-read and visually stimulating. Engage the reader on a broad level that can attract the most readers. Then gradually drill down to the problem that your business solves. Make it relatable and position your company as the answer to their situation.
Brochure Design – A cohesive brand will give an identity to your company. Create a unique design that stands out, but keep these three things in mind:
- Does your brochure match your business card, flyer, website and other collateral? Keeping a cohesive brand is important to creating your identity and being recognizable.
- Is your design current? Reference some design websites to make sure you’re on trend. The more up-to-date you are, the more time until you need to update your collateral. If you’re hiring a designer, cross-check their work with what you see and tweak it to your brand’s profile, while still being current.
- Is it clean? Clean is the best way to ensure you get the most out of your piece
Brochure Content – Think simple, clean and concise. The reader should be able to know what your brochure is about within 15 seconds. This is the best time to say what your company can provide, how you do it best, and how you can easily provide the service or product they need. Don’t forget to bring it to a clear call to action – visit, call, text, email. Make it clear and trackable so you can gauge success.
Brochure Value – You must give your printed brochure value in order to make it useful to the reader. Be sure to include useful pieces of info that the reader will reference later – this could be hours, location, social media links, common questions, etc.
Now that you know what to include, be sure to write your next brochure and take $10 off! Simply use coupon code 10OFFNOW at check out.
Image Source: Marta Gawin / Behance