Spooky Brochure Design Mishaps
In honor of Halloween, we’ve come up with the top three SCARIEST brochure design mistakes! Take a look at the below and see how you can expand your GOULISH efforts by fixing these problems. Remember, making these mistakes can cost you dearly – and you wouldn’t want to be left in the dark (more puns to come!).
Cluttering with too much content – Simplicity is key. Everyone wants to tell their whole story in a three panel brochure, but it can be overwhelming if it’s not laid out properly. People skin through content so bullet points and dead space are your best friends. Use them wisely and you’ll be sure to have a spooktcacular brochure.
Using the same old stock photos – Don’t use the same photos everyone else uses. How boooring – use real photos instead! If talking about your staff, include pictures of them. Everyone likes to see who is handling their order; it not only creates a sense of security but also builds trust in your brand. The more personal story telling the better.
Only talking about yourself – How horrorendous! It’s the same as going out on a horrible first date – no one wants to hear everything about you. Tailor your content for your target customer by asking questions and giving testimonials. Tight on space? Add a few short-sentence reviews. This helps put the reader in the reviewer’s shoes enhancing your brand’s perception.
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Image source:Erika Tondo / behance.net