Direct Mail: Do You Know These 3 Secrets?

Direct Mail For Your Business

Direct mail services can be tricky, so it's important to know how to get the most from your campaign.

Direct mail services can be tricky, so it’s important to know how to get the most from your campaign.

Direct mail is perhaps one of the most effective, cost efficient tools available. Out of the 98 percent of consumers who bring in their mail each day, the United States Postal Service states that 77 percent of them sort through it right away. Below are three tips to ensure you’re getting the most from your direct mail efforts:

1. New Lists – Make sure your recipient list is up to date! Lists change at a rate of 15% each year, make sure your list is current. We offer lists here, your custom mailing list can be based on location, age, income, job title, etc.

2. Call to Action – The most important step to building your campaign. To garner the most responses, give multiple ways to respond – either include a tear-off response,  phone number, email or website. These calls to action are perhaps the most important part to your whole piece, so it’s important to be concise, direct and prominent in where it is placed.

3. Track Results – Include a coupon code, test different designs based on zip code, distribution day, etc. Use these results to update your target demographics behavior, and update it for your next campaign.

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