Direct Mail Marketing: 5 Best Practices

direct mail marketing

Four-fifths (79%) of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway. (Direct Marketing Association)

Did you know? 73% of consumers actually prefer traditional mail over other advertising methods. It one of the most effective ways to connect with your customers in a way that email cannot. Try these five tips for direct mail marketing below and get free overnight turnaround.

1. Current – Make sure your recipient list is up to date! Lists change at a rate of 15% each year, make sure your list is current. Don’t have a list? Try our EDDM feature here.

2. Set an Objective – What are you trying to accomplish? Build brand visibility, increase sales on a certain product, etc.

3. Call to Action – Without a call to action, potential clients will not know what to do. Give multiple ways to respond – include a tear-off response form, return call, email or website.

4. Follow-Up – If you have the information, include a follow-up phone call. For everyday a lead is not followed up on, it loses 10% of it value.

5. Track Results – Include a discount, test different designs based on feedback, track responses by zip, etc. Use these results to update your target demographics.

We address and mail postcards (with postage and addressing, bar codes, and mail route sorting included). Get started now on your direct mail marketing initiatives and get free 24 hour turnaround!

One thought on “Direct Mail Marketing: 5 Best Practices

Leave a Reply

Your email address will not be published. Required fields are marked *